Tuesday, 6 September 2011

EX-MACCA'S CEO COMPARES BASKIN ROBBINS PROFIT MODEL TO THE BANKRUPT KRISPY KREME

23 year veteran of McDonalds Australia, Merrill Pereyra, has warned punters away from Baskin Robbins in Australia, comparing the failed profit model at Krispy Kreme donuts to Baskin Robbins in Australia.


STORY IS HERE


He points out the same issues franchisees in Australia have had over the years - "The franchise model must be geared to sales sustainability and supporting the franchisees to gain a return on investment as soon as possible"


A completely contrary condition to the current Baskin Robbins franchisees around the country.   





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