Wednesday 31 August 2011

DUNKIN BRANDS ATTACKS INCOME OF AUSTRALIAN SHOP OWNERS BY KILLING CUSTOM BASKIN ROBBINS CAKES

Several Baskin Robbins franchisees have been gobsmacked with the order from new USA management that they will shortly be unable to produce custom ice cream cakes for their customers.  This is being done to push the sale of factory pre made cakes shipped to Australia by Dunkin Brands from their factory.


The sale of custom cakes has been much of the income for many shop owners in especially in regional areas right around the country.  


The factory cakes are said to be impersonal and carry higher profits for Dunkin and lower profits for the shop owners.    This would look to be the new face of the brand management; stripping more from the franchisees to compensate the investors of this now public company in the USA.  Dunkin has been raising prices to the franchisees in the USA at both Dunkin Donuts and Baskin Robbins despite supplier pricing cuts.  Venture capital companies are still stripping money from the battlers and giving it to the under taxed rich people in the USA AND Australia!


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