American Ice Cream Powerhouse franchise Ben & Jerry's have this week arrived in Australia, with huge media hype and powerful, high-end products to match.
In stories about the new competitor, Baskin Robbins is NOWHERE TO BE FOUND! Relegated to the cheapie market alongside Wendy's, except that Baskin Robbins shops have massively overpriced product! Such is the "terrific job" done by Allied Brands for the 18 years they have driven this once-proud brand into the muck.
And note that Baskin Robbins has had two failed beachside locations at Manley. Clearly unable to compete even before the arrival of Ben & Jerry's.
No comments:
Post a Comment