Sunday 27 November 2011

BASKIN ROBBINS AUSTRALIA SUFFERS AS DUNKIN BRANDS BEGINS MANAGEMENT IMPLOSION

LOOKING DAPPER IN HIS NEW SILK SUIT, HE'S
SILL GOT ALMOST $5M IN CASH LEFT
The future of the "rescued" Baskin Robbins franchisees in Australia looks to be in jeopardy as Dunkin Brands, now a public company, (DNKN), looks to be shedding Baskin Robbins and other management under Nigel Travis's watch.


Insiders indicate that many of the senior executives who've now left in disgust were among a large group of senior executives denied their own "free shares" from the float.  These rumoured executives include Srini Kumar, with Baskin Robbins some 20 years and the shock sacking of Neil Yanofsky who was in place only four months before getting the sack.  Both of these executives had Australia as one of their key tasks.  Neither was granted stock bonuses by Travis, which apparently led to their departures.


Of the most concern has been the "run for the door" as executives, given stock options that apparently had no "quiet" period, have universally begun to "cash out" of Dunkin Brands.  This includes Travis, who's given himself a nice $5,000,000 pile of cash for Chrissy, as well as Chairman and known franchisee abuser Jon Luther who pulled his $10,000,000 share out of the newly-public firm!  Luther is now running Arby's, a marginal US fast-food chain.  There hasn't been one management "buy" of DNKN since the float.  Guess these insiders know what the likely direction of the shares and company is going.  DOWN.




And the results of this management inattention and consumer overpricing (which has mostly taken down competitor Cold Stone), is evident in the stock analyst reports now.  And many consider Dunkin to be on a long slide to collapse, with Baskin Robbins leading the way.


None of this bodes well for the poor franchisees in Australia, or elsewhere.  



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