Friday, 21 October 2011

HEAL GROUP CLAIMS OF SKILLED FRANCHISING REFUTED BY FACTS

During the last year of the Allied Brands collapse, the defrauding of franchisees was assisted by the Heal Group Company, who paid cash to ABQ executives in order to sell shops on their behalf in the over saturated Brisbane market.

The Heal Group has now got the same kind of deal with Urban Burger, one of a dozen new burger bar franchises being touted in Australia.  The failure rate of this kind of business is extraordinarily high - in some cases more than 85% of these shops fail in the first two years due to high costs, crippling franchisee fees, and lack of a viable business model.

The current pricing of a new Baskin Robbins franchise since management was assumed by the US-based Dunkin Brands dropped to the $200K range from what the Heal Group was expecting - Heal Group still has a non-performing location in Morayfield for sale at $385,000, down from the original $440,000 it was demanding.  Current pricing of Baskin shops across Australia is now $220,000 or less, with Dunkin rightfully pointing out that a franchise company business model should not require the sale of shops for more than they cost to fit out.  The Heal Group shop at Morayfield is already proven to be a dog, but that doesn't stop them from hoping for a victim they can offload it on.

The Heal Group is one of the current group of "rogue franchisors" who sell franchises with fast talking salespeople, flashy promises, and in this case a has-been basketball player "celebrity"  - the exact formula that collapsed Allied Brands and their has-been footy player   Shane Radbone.  Heal often touts his American NBA experience, when in fact he was a bench player with lousy stats and a failed NBA career.  And Shane Heal like his mentor Shane Radbone is focused on his "motivational speaking career", an activity that doesn't take kindly to executives from corrupt companies.


Urban Burger is destined to fail.  Potential franchisees should run, not walk away from this disreputable Gold Coast-based company.  



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