As announced earlier, Thai franchisor for Baskin Robbins in Thailand, Central Restaurant Group, has closed all the Baskin Robbins shops in Thailand, citing the brand as unprofitable due to high costs imposed by the USA and continual shortages of product and marketing support for the Thai market.It was announced yesterday HERE that CRG, the previous franchisees in Thailand have now confirmed the opening of up to 40 Cold Stone Creamery shops to replace the failed Baskin Robbins shops.
And today a big celebration in Bangkok with the opening of the first of these converted Baskin Robbins shops to Cold Stone Creamery shops with the US GOVERNMENT IN SUPPORT!
Allied Brands has refused to comment on the stunning collapse of the brand in Thailand, which has seen their share price plummet to less than .12 this week.
This has been quite a stunning development for Baskin Robbins and Allied Brands. They've just reportedly based expatriate management for the region in Thailand - now a country where their previous strong market presence is now ZERO. What is this management office now going to do when there are no BR shops in the area?
Perhaps when Allied Brands loses the Baskin Robbins brand in Australia, they'll also be switching these shops to Cold Stone.
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