Tuesday 9 February 2010

SUCCESS! BATTLER RIPOFF AVERTED BY INVESTOR WHO GOOGLED "BASKIN ROBBINS AUSTRALIA" BLOG


TO THE BASKIN BLOG:

We live in New South Wales, are a couple in our late 40s and I received a shock redundancy last September. The company I worked at for over 20 years used the financial crisis to clean out the oldies, as the GenYs would say. With a reasonable redundancy payout we thought a franchise business would be a good seachange for us. We've had the Baskins ice creamery around the Gold Coast when on holiday and figured it might work well near our home. We had several long discussions with (xxxxx name deleted xxxx) in the Baskins sales department but were finding them evasive in thier answers to our questions. Still we thought it might be a good idea, until we googled Baskins Robbins and found your blog.

At first we thought it exaggerated. How could a company continue to sell shops when so many failed? Why would anyone buy a Baskins shop only to see it worth half or less at the end of the five year agreement time? We talked to several shop franchise owners and every one asked if I wanted to buy THEIR shop! But they too were all secretive about the problems and performance guidelines.

Finally we spoke to a shop owner who also has a Subway shop. They compared the two companies to each other, and showed how much their Subway business had grown in value while the Baskins business was essentially worthless.

Your blog is a very good public service for new business people. While we wanted to get a Subway shop, the demand is very strong and only regional locations are available. So instead we settled on Boost Juice - and we start our training soon. The Boost Juice staff are helpful and open and we look forward to working with them.

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