ALLIED BRANDS FAILS TO PROVIDE "FLAVOUR OF THE MONTH" TO BASKIN ROBBINS FRANCHISEES -NOW FIVE MONTHS!

Baskin Robbins franchisees have written to confirm that Allied Brands, despite contractual obligations to franchisees and Baskin Robbins USA, have failed to provide the FLAVOR OF THE MONTH FOR FIVE MONTHS ! ! !

The FLAVOUR OF THE MONTH is the key to being different in the market for Baskin Robbins franchisees, and a programme going back SIXTY YEARS.

As noted in Blue Mau Mau, this programme at Baskin Robbins is one of the most effective consumer tools used by those in the food business.

While Allied Brands staff including Trent and Daniele were telling furphys to angry franchisees about the missing flavours the first couple months, they have now stopped, knowing how damaged front-line management is when they continually LIE to the franchisees. As a result franchisees inquiries on this subject are just ignored by everyone from Peter Graham to Lachlan McIntosh.

Both of these directors know how to embellish the truth as well, as the LAST ANNUAL REPORT can confirm.

This flavour shortage, now compounded with reports of only 20 flavours available to the franchisees as summer arrives, has angered franchisees across the country and forced two NSW franchisees out! 31 Flavours is only a dream.

Allied Brands is now trying to scrape up cash by pretending to buy another distressed franchise system. Elders Financial, originally said to be ready to provide this cash injection, is now rumoured to have run away from what their financial analysts could see revealed as flushing money down the dunny.

PETER GRAHAM - WHERE IS THE FLAVOUR OF THE MONTH WE DON'T GET ANYMORE?