Sunday 30 August 2009

LIES, LIES, and DAMNED LIES - ALLIED BRANDS ANNUAL RESULTS SHOW COLLAPSE IN BASKIN ROBBINS BRAND, HUGE MISSED PROFIT FORECAST

Peter Graham, Managing Director Allied Brands Ltd. (ABQ) said on 22 June 2009 that "the company reaffirms the current forecast net profit before tax of a range of $6.0m - $7.0.m remains on foot". Also what he told to the Rivkin "Stock Bullshitter's Report"

And reaffirmed again on 31 July by Peter Graham.

Preliminary results show actual results of $2.9m.

A MISS OF OVER 50%

Just 11 August (six weeks after the financial year closed) Graham also told the ASX, who is still investigating the massive volume in share trading, that "The Company is not aware of any reason to think that the Company may record any material abnormal or extraordinary profit or loss for the full year ending 30 June 2009".

This was clearly a lie to the ASX!

Not only did the company miss by 30%, it in fact showed huge abnormal losses for the year.

Sorry, this was TWO LIES.

The statement also shows a complete collapse in the Baskin Robbins and Cookie Man brands. While claiming a 6% same store growth figure, this is after shops were forced into 25% pricing increases due to failures in the company's foreign exchange hedging program. (By "failure", it's said that despite promises to the shareholders this was NEVER done!).

This after they "rode the tail" of Retail Food Group (RFG), who posted REAL sales increases, REAL profits for their franchisees, and RETIRED debt. Something Allied Brands has spectacularly failed to emulate.

Ok, THREE LIES by Peter Graham and management.

So clearly it would seem the big "volume" in share churn these last few weeks were non-reporting insiders selling their newly purchased shares in the last massive company dilution - taking a 10 or 20% profit on these shares before these dodgy reports hit the market. TODAY.

Also notice that NO AUDIT STATEMENT has been provided. So there likely can be more lies and other problems in what's been released today. We understand battles with Hackett's continue to rage with Hackett's threatening to force the audit elsewhere. NO AUDIT IS A GIANT RED FLAG THAT THE END MAY BE NEAR!

STAY TUNED!

More analysis coming soon. . . . .

Friday 28 August 2009

ALLIED BRANDS MISSES ANNUAL REPORT DEADLINE AS DIRECTORS FIGHT WITH AUDITORS, EACH OTHER

Management battles are said to be underway at the Gold Coast offices of Allied Brands Ltd (ABQ) with the result that the company has missed its reporting deadline for the Annual results report.


Just a month ago the company promised results would be released by 25 August. The week ended with no such results being reported.

Auditor Hacketts company is being strongarmed to sign off on reports that many believe are dodgy, to say the least. The increased scrutiny by the ASX, ASIC, and other investigative bodies have the professionals scared about putting their signatures on these reports. Previous quarterly, half yearly, and annual reports have already been exposed to have statements with little veracity.

And one director who's also employed by Korda Mentha is increasingly concerned that his licence will be threatened by the process currently underway. Korda Mentha would have serious credibility issues if the ASX and ASIC, currently watching Allied Brands closely, begin to inspect the kind of reports that the company is hoping will stop the slide and once again cover up the real health of the company.


31 July 09 notice to market:



autopost 61.9.168.137

Thursday 27 August 2009

ALLIED BRANDS PARTNER DUNKIN BRANDS ANTI-FRANCHISEE TACTICS ORDERED EXPOSED BY COURT



Dunkin Brands, partner with Allied Brands Ltd (ABQ) in the Australian operation of Baskin Robbins, has been ordered by American courts to disclose their alleged illegal tactics used to drive franchisees out of business and steal their locations for resale.



ALLIED BRANDS TACTICS LEARNED FROM AMERICAN PARTNERS EXPOSED HERE

A steady stream of franchisees
from Detroit to Brooklyn to Ohio have told similar tales of being pushed out by Dunkin' at fire-sale prices, many losing their life savings when they refused the Dunkin offer.

Similar stories have come from Australian Baskin Robbins franchisees who have similar problems with this rogue franchisor. On Ocober 4, 2007, Dunkin' Director of Operations Len Hohmann had warned fellow Dunkin' execs: "moving forward, please do not email... and let's communicate by phone." Similar instructions have been given by Allied Brands management to middle management employees, who are warned to avoid responding to any franchisee complaints via email, only by telephone.


To the writer who's expressed concern about their employment at an ABQ-associated company, please be assured. . . . .and thanks for the informations.




Tuesday 25 August 2009

ORGANISED SHARE CHURN OF ALLIED BRANDS FAILS AS INVESTORS SMELL A RAT

The two week share market blitz being investigated by both the ASX and ACCC has failed to move the shares as hoped by management.

With over 8 MILL SHARES traded in two weeks (1/3 the turnover for the year!) the stories in the Rivkin Reviews clearly were seen as false by the market. The Rivken Report is considered to be a "book for hire" by low-value share companies trying to save their companies.

All the while reputable franchisors like Retail Food Group (RFG) continued to power forward on the results of profitable franchisees, efficient and competent management, and good economic planning. Real investors continue to pile into this company, while the real investors buggered in their collapsed ABQ investments look for the exits in droves. Baskin Robbins, Cookieman, Kenny's Cardiology, Awesome Water, and now Villa and Hut franchisees all continue to express fear of the impending collapse of their franchisor.

ABQ middle management, fed up with director-level decisions that give them increasingly worthless shares while the underlying problems are unaddressed, continue to leave the firm only to be replaced with less experienced and less competent wankers.

All that's left this month is the annual report - so filled with shonky claims that only a day or two will go by before these shares resume their downward trek again. The only question for market watchers is how many shonky claims will be allowed in the report by auditor Hacketts? Are they willing to continue to put their reputation and licence at risk for ABQ directors?

Sunday 23 August 2009

ALLIED BRANDS TARGETED AS "ROGUE FRANCHISE" BY NEW AUSTRALIAN LAW (FROM BLUE MAU MAU)

RAY BORRADALE BLUE MAU MAU - Franchising was up for heated discussion yet again in Australia's federal parliament last Monday night. The Minister for Small Business, Craig Emerson, was missing.

That in itself was not unusual but there to defend and deflect was Mark Dreyfus, the government’s member for Isaacs. The performance, or more accurately, the non-performance, of Emerson was always going to be difficult to defend and to his credit Dreyfus made some relevant points.

It is debatable whether the discussion of the Hon Don Randall’s motion held greater weight in its push to implement the recommendations from the 2008 Federal Inquiry into Australia’s booming scam franchising industry or whether the point was the failures of Minister Emerson. A full reading can be found on Hansard.

Don Randall, member for Canning, moved that the House:

condemns the Minister for Small Business for ignoring the calls of current and former franchisees, the Opposition and his own colleagues to urgently implement the recommendations'

Mark Dreyfus concedes:

Every member of this parliament would have received, I would be certain, complaints from people involved in franchising in their electorate offices and those complaints would possibly have been in respect of some very large franchise systems and possibly in respect of some quite small franchise systems.'

Dreyfus’ defence of government inaction can be summarised in a suggestion that because scam franchising has been rampant for decades [first reported in 1976] there is no great need for urgency and every government since should shoulder some responsibility. What the hell that has got to do with delivering or avoiding a solution I am yet to fathom.

Joanna Gash responded:

'I do not care who was in government. It is now the Labor government, so let us get on with fixing the problem. We are looking for leadership on this issue but all we are finding is silence from Minister Emerson. It is not only the opposition calling for urgent action; members on the government side are also callingfor action. Franchising transcends political boundaries.'

Bernie Ripoll chaired the original Federal Inquiry and while he defended the slow progress from the Minister’s office he stood behind the need for the reform that the Minister has ignored and questioned:

The committee was very conscious of the need to make good, sound, solid recommendations, because we all understood the need to get the right balance between regulation—and the cost of regulation—and allowing franchisees and franchisors to go about their own business, to follow the terms and agreements within their own contracts. We all support that but there is abuse in the sector by some and that needs to be dealt with.

Lets be fair here; Emerson cannot win no matter what he does. He is driven by ego and the influence of his mates at the Franchise Council of Australia. Both have been challenged. Emerson’s performance to date has been one of a child given the ultimate power to make a decision and he is enjoying that power. His frustration comes at two levels.

He is well aware that he is incapable of delivering a satisfactory solution to the problems facing franchising. Franchisees generally expect little from Emerson and he is well aware that once he finally tells the world of his momentous new action plan franchisees will scream long and loud. He will give franchisees crumbs and then the FCA will put on their show of outrage claiming he has gone too far.

Emerson is playing at minimising his fallout rather than to seriously address the damage facing the franchising industry and it appears he could not care less about ‘mum and dad’ investors.

Chalpat Sonti reporting for Fairfax this week:

'Dr Emerson has met with franchisor representative group the Franchise Council of Australia, but not with franchisees, in the wake of the report. That has led franchisees, who are not represented by a group of their own, to fear Dr Emerson will water down or discard…'

Australian franchisees are now looking to State representatives of the calibre of Tony Piccolo [South Australia] and David Gibson [Queensland] to ignite the franchising debate at State level. Perhaps State governments are needed to deliver quality in franchisee protection while Federal political point scoring delivers nothing.

Most in Australian politics seem to have forgotten this is about an environment that delivers protection for rogue franchisors who rip off the little folk and destroy generations of families. Franchising reform requires balance but that balance cannot continue to allow governments to ignore the abuses and the consequences of legislation and regulation that fails.

ALLIED BRANDS LTD (ABQ) BEWARE - YOU ARE ONE OF THE TARGETED ROGUES!

Friday 21 August 2009

ALLIED BRANDS PHONY SHARE RUNUP INVESTIGATED BY THE ASX - INSIDERS AT IT AGAIN?

The Australian Stock Exchange and ASIC has now an open investigation into the persons involved in the massive share price runup attempt by Allied Brands Ltd. (ABQ) the last few days. While the runup attempt has been unsuccessful, over 3 million shares have traded (the phrase "changed hands" may be incorrect) which is over 20% of the shares traded THIS YEAR.

Allied Brands has proffered two possible explanations so far to the market. A "positive" story about the known-dodgy Rivkin Report - a discredited journal mates use to promote their shares, even less respected since Rene Rivkin was jailed for fraud, and then died at his own hand. They also point to Retail Food Group's announced performance for the year and somehow think that investors can be tricked into believing that this will be the case when ABQ announces.

IT'S ALL BULLSHIT.

Even if Allied Brands meets their guidance, this will reflect a collapse in the primary business of Baskin Robbins and Cookie Man, both of which have seen a collapse in sales and exodus of failed franchisees. In order to HIDE this exodus, Allied Brands has taken over these failed locations and is running them (at a loss) themselves.

With the ease of "commingling" the performance figures with these failing brands along with the well-run operations of Awesome Water and Kenny's Card shops, ABQ believes they can "trick" the investors into accepting this failed performance.

This is typical Allied Brands hype. Numbers will be released with accolades by management shill Peter Graham, then as the analysts really delve into the details they will discover the dodgy figures, the shops the company can't onsell, the insider mates deals, and other shoddy reporting. And the shares will collapse even further.

The ASX has put the auditors on notice that their work is going to be subjected to high level of scrutiny this year due to the level of complaints against the company. Accountancy Hackett's company have been seen at the company's headquarters wearing a long face as they're pushed to keep this company afloat. Will Hackett's go along again with the suggestions?

The ASX is looking into where 3 million shares have appeared when the bulk of the company is held by management and "mates".

This is as stinky as the Australian Share Market gets. The ASX should be ashamed.

Sunday 16 August 2009

LETTER FROM A GRATEFUL AUSSIE WHO GOT THE FACTS AND BOUGHT ANOTHER FRANCHISE

FROM A GRATEFUL READER -

"Because I was made redundant at my job earlier in the year, I had a good entitlement payout and thought a franchise type business was a good next step in my life. We are aware of several good products as consumers, and thought a Baskin Robbins Ice Creamery shop would be a fun atmosphere. We got in touch with an agent at Scan Business Brokers, who are apparently the representative of Baskin Robbins Ice Creamery and a company called Allied Brands.

The agent told a wonderful story about the brand history, the great product and the strong support system available to me. We decided on a likely location that is apparently going to be available soon, and began negotiating with them. The next day Scan called and said they could discount the shop over $80,000! They said the company was anxious to find a buyer for this great location so they could book the sale before the end of the year. This was already the first week of July however, so that made us suspicious. They also offered to give us a tax invoice for the full amount, which he said we could use with our financier and for the tax base. Alarm bells rang when we were told this.

They gave us a "Disclosure" document and other documents about what a great company this is. The "Disclosure" document is very long, filled with legal jargon, and didn't look particularly interesting to read.

My wife got on Google and started to look for information about Baskin Robbins and Allied Brands. We found Blue Mau Mau, and then your website, and we were shocked at the stories we were reading! While we know that things on the internet can be exaggerated, so we weren't sure that your stories are true. But it did get us to read the "Disclosure" document much more closely.

We noticed how many shops have opened and closed, some very quickly. This didn't seem right. We asked the Scan agent about it, and he said "many things in the disclosure are wrong". But the "Disclosure" was written by the company, isn't it?

We contacted our local ACCC office and they sent us some interesting information about franchising. We took their advice and contacted several of the shops owners listed in the "Disclosure". We only contacted shops that weren't for sale so that we could get a good picture. Some long owners, some short. They were very interesting conversations.

ALL advised against our investment in this company. ALL said they were making very little money despite their huge investment (compared to lots of other franchise businesses). ALL said they get NO help from the company. And ALL said their shops weren't worth anything like what they paid for them.

THANKS THANKS THANKS to the person writing this website. Without your suggestion we would have bought this franchise and probably already been angry like the other franchisees and former franchisees."

BOUGHT ANOTHER FRANCHISE
BRISBANE


Monday 10 August 2009

NOW JAPANESE FRANCHISEE COMPLAINTS PILE UP AGAINST BASKIN ROBBINS AND COOKIEMAN!


IS THERE ANY ETHNIC GROUP THAT ALLIED BRANDS (ABQ) AND 31 ICE WON'T TRY TO TAKE ADVANTAGES?

私は貴方の名前を事務所に電話を入れた時、従業員の方から聞きました。
今、オーストラリアのゴールド、コーストに住んでいます、
長い事 バスキンロビン31のお客でもあります。
        
オーストラリアのバスキンロビン会社についてですが、、
つい先日サンデーの値段が$5,10から$7,20に値上がりしました、
勿論 インフレーション、コストなどの諸事情はあるでしょうが、、
アイスクリームのボールが70グラムから115グラムとなって、みんなこのサイズを買っています、  
オーストラリアを除く他の国のバスキンロビンは70グラムのボールですが、、
  
初めて家族のためにサンデーを買い求めましたが、、230グラムのアイスクリームの上にさらにチョコレートなどがのっていて、、多すぎます、し。実に健康無視のものでした。
二回目の時に
アイスクリームのオーナーに尋ねたところ
サンデーの小さなボールはもうオーストラリアでは作ってないと、、
      
もうオーストラリアのバスキンロビンには行きません
なぜなら、お客さんを無視しなおかつ健康にもよくないので、、
      
日本ではこんなkとは無いと思いますが、。

Thanks to Mr. Sugiuchi for sharing his experience with Baskin 31 Robbins shop locating in Gold Coast, Australia

Wednesday 5 August 2009

RETAIL FOOD GROUP POWERS FORWARD - ALLIED BRANDS ILLEGAL ACTIVITIES CONTINUE (ASX NOTICE ATTACHED)

Congratulations to the Retail Food Group (RFG) for posting a 33% gain in profit on the back of "consistent and sustainable growth" while "making big strides in reducing debt". The stella performance of the franchisees in the RFG system are the key to franchising success.

One RFG franchisee has said "the company has strongly assisted franchisees with lower product costs and better marketing".

Compare that to the continued trash performance of Allied Brands Ltd. (ABQ) who today was sanctioned by the Australian Stock Exchange (ASX) for continued violations of ASX listing rules as well as Australian Corporate Law.


This is just one instance of the continued share price manipulation by director purchases being done at Allied Brands Ltd. In this case it involved share price propping by director Peter Elligett at a time when the share price was being hammered as the additional purchase plan was garnering widespread criticism. His 50,000 share, UNREPORTED MANAGEMENT PURCHASE represented almost 1/2 of the shares traded that day, at a time when ABQ was trying to look like a fair dinkum investment to their Gold Coast mates. And this won't be the last sanction - investigations are ongoing at the ASX, the ACCC, and the Department of Migration.

Allied Brands calls this Elligett illegal activity "an unfortunate anomoly". RFG refers to their performance as "enhancing our position as an innovative franchisor".

ABQ = FAILED FRANCHISEES, COLLAPSED SYSTEMS, ASX SANCTIONS
RFG = SUCCESSFUL HAPPY FRANCHISEES, CONTINUED GROWTH AND PROSPERITY

The choice is clear!

Monday 3 August 2009

호주에서 멍들고있는 배스킨라빈스



호주에서 스타벅스라는 메이져 브랜드가 좌초한 사건에 대해 다룬바가 있는데, 이번에는 세계적인 아이스크림 프랜차이즈의 대명사라 손꼽히는 배스킨라빈스의 멍들어가고있는 현실에 대해 한번 다루어볼까한다.

배스킨라빈스(Baskin Robbins) 는 전 세계에 무려 5천개 이상의 점포를 거느리고 있는 메이져 아이스크림 체인으로 특히, 미국을 제외한 각 국가별 매상에서 한국이 단연 1위를 차지할만큼 한국에서는 특별히 대단한 지위를 확보하고 있는 고급(?) 아이스크림 브랜드라 할 수 있다.


자료수집 차 검색기를 좀 돌려보니,
2002년 경에 한국에서의 연매출이 약 700억원이던 것이, 2004년 경에는 연매출 1100억원을 돌파하는 기염을 토한 것으로 보인다. 최근 데이터는 찾아볼 수 없지만, 2008년에 BR 코리아측의 배스킨라빈스 매출 및 던킨 도너츠 매출이 합계 3000억원을 넘었다고 하니...

크헉! 상상이상의 대단한 규모다!!!

배스킨라빈스 호주는?

배스킨롸빈스 써뤼원~

자, 이런 세계적인 아이스크림 브랜드인 배스킨라빈스의 호주에서의 현실은 어떠할까?


참고로, 이 글은 웹사이트 등에서 확보가능한 자료들에 근거한 내용이며, 데이터를 분석함에 있어서 주관적인 내용, 해석이 가해졌을 수 있으므로 이를 감안할 필요가 있다.

호주 배스킨라빈스 사업은
Allied Brands 라는 Queensland Gold Coast 에 위치한 마스터 프랜차이즈 업체가 점주들(franchisee) 을 모집하여 운영되는 전형적인 프랜차이즈 시스템(속칭 체인점 형식)을 띄고 있다.

특별히, Allied Brands 는 배스킨라빈스 이외에도
Cookie Man 이라는 커피/쿠키 전문점을 비롯해 선물가게 등의 여러 프랜차이즈 권한을 갖고있는 ASX 상장업체이다.

Allied Brands 의 가장 주력 프랜차이즈인 배스킨라빈스는 1991년 호주에 정식 입성하여, 2009년 현재
약 80여개의 매장이 운영 중에 있으며, 이들의 가맹안내문에 따르면, 최초 약 25만 달러 이상의 투자자금에 업장의 조건 등에 따라 추가 금액이 더 투자되어야 한다.

여기에 매출의 6% 에 달하는 로열티와 추가 4% 의 광고비 참여분 등의 기본 10% 의 커미션이 기본으로 붙는다. 물론, 아이스크림 납품 등에 따른 물품구입비는 별도!

문제는 이렇게 점주들이 적지않은 돈을 투입했었음이 분명함에도 불구하고, 80개의 매장 중 무려 40% 에 달하는
32개 배스킨라빈스 점포가 매물로 시장에 나와있다는 것은 상당히 안좋은 징조임이 분명하다.
비지니스 활황기에 단기수익을 노리고, 매물 거래가 일어난다면이야 브랜드 가치를 업은 exit plan 으로 인정할 수 있겠지만, 2009년 현재 상황은 전혀 그렇지가 못하다.

게다가, 마스터 프랜차이즈인 Allied Brands 란 상장회사의 기업가치의 바로미터로 나타나는
주가현황을 보면, 참담한 현실을 느낄 수 있다.

2009년 6월 12일 현재 주가 16센트이며, 시가총액은 약 1천7백만 달러에 불과하다.
이 금액은 Allied Brands 가 그동안 배스킨라빈스를 제외한 나머지 프랜차이즈 브랜드들을 인수하는데 들인 자금보다도 싼 금액이다. ^^
한국에서는 한해 매출만 천억원을 돌파하고 있는데, 호주의 경우, 마스터 프랜차이즈 기업의 시가총액이 170억원 수준...
마스터 프랜차이즈라는 업종의 특성상, Allied Brands 는 돈을 벌기 위해서는 신규 점포를 많이 깔아야하며, 기존 점포들의 매출증대를 통해 제품 공급비용의 마진 및 로열티 등을 벌어들여야 한다.

그 중, 초기 lump sum 수입을 벌어들이며 신규 제품 및 서비스 공급마진을 일정부분 고정시키는 차원에서 신규 점포(franchisee) 를 확보하는데 열을 올리는 것은 프랜차이즈 업종 전반에 있어서 쉽게 볼 수 있는 영업전략이다.

문제는....

일부 웹사이트 등을 통해 폭로되고 있는 배스킨라빈스 프랜차이즈를 활용한 호주 이민 프로그램을 통해 벌어지는 일련의 사건들이라 할 수 있다.
앞서도 간단하게 BR Korea 가 운영하는 한국에서의 배스킨라빈스의 매출규모나 사업현황이 얼마나 대단한지 말한바 있다.

그로인해 한국인들에게 배스킨라빈스라는 브랜드가 얼마나 매력적으로 보일지는 쉽게 짐작할 수 있는 내용이다. 이런 브랜드에 대한 맹신으로 인해 위와 같은 사업 이민의 덫에 걸린 피해자들이 나온 것으로 해석할 수 있다.

중요한 현실은 이러한 브랜드 매력도가 호주에서는 동일하게 먹혀들지 않는다는데 있다.
로케이션의 문제라고 볼 수도 있겠지만, 대체적으로 배스킨라빈스라는 글로벌 브랜드 자체의 매력도나 호감도가 이곳 호주에서는 그리 대단한 것이 아니며, 비교적 더운 날씨에도 불구하고 아이스크림 가게가 문전성시를 이룰 정도로 '아이스크림' 이 인기가 있는 것은 아니다.

로케이션 이야기가 나와서 말인데...
Brisbane 의 New Farm 에 위치한 배스킨라빈스 매장의 경우, 심한 날은 하루 매출이 80 달러에 불과하다고 한다.
아무리 그래도 하루 매출 80 달러는 너무 하잖아. -_-;;
더욱 큰 문제는 이러한 매장을 비자와 묶어서 수십만불에 한국사람에게 팔아먹었다는데 있다. 그것도 최고 경영자의 형제이자 이사란 작자가... -_-;;

위의 링크들에 의해 폭로되고 있는 내용들이 얼마나 정확한 내용인지는 확인이 필요하지만, 프랜차이즈 관련 뉴스, 정보 사이트로 유명한
Bluemaumau 에도 소개되고 있는 것으로보아 향후 어떤 형태로 문제가 불거지게 될 지 관심이 가게된다.

안전하다고 무작정 기댈수 없는 프랜차이즈 사업

최소한 호주에서는 "31가지 맛있는 맛의 세계를 선사하는 배스킨라빈스" 라는 간판 하나만 믿고 사업에 뛰어드는데는 상당한 문제가 있다.
프랜차이즈 사업에 뛰어드는 이유가 브랜드와 시스템이 제공하는 사업의 안정성과 상대적으로 예측가능한 수익/매출구조 때문 아닌가?
위의 몇가지 웹사이트 정보들을 긁어모아서 일반화하기에 무리가 있다할 수 있을지 모르지만, Allied Brands 라는 마스터 프랜차이즈의 기업가치가 표하는 바도 그러하며, 각종 암울한 지표들과 corporate governance 에 대한 불신들도 배스킨라빈스의 앞날에 심각한 먹구름을 깔고 있다. Criminals

실제, 배스킨라빈스 프랜차이즈 점포의 숫자는 성장단계에서 정체를 거쳐, 줄어드는 단계에 들어서고 있다. Peter Graham

메이져 브랜드의 프리미엄을 고려한다면 80개에 불과한 점포 수는 상당한 영업에로를 단적으로 보여주고 있다.
예를 들어, fresh juice 의 호주 로컬 브랜드라 할 수 있는
Boost Juice 의 경우, 2000년 사업시작에도 불구하고 이미 170개 이상의 프랜차이즈 매장을 확보하고 있다. (게다가 초기 투자금은 배스킨라빈스에 필적하거나 능가하는 수준!)

점포 사업주가 그 지역에 대한 소비자 성향이나, 소비자 계층 등에 대한 연구가 부족했을 수도 있고, 해당 로케이션 자체가 주차공간이나 주변 교통환경 등을 고려할 때 최적의 여건을 갖추고 있지 못해서 일수도 있다.

하지만, 마스터 프랜차이즈로서 비자를 빌미삼아 사업여건이 좋지않은 점포를 팔아치운다던지 하는 일련의 행위들은 호주에서의 배스킨라빈스의 어두운 앞날을 재촉할 뿐이라 생각된다.



덕분에 우리 가족들은 과감하게 배스킨라빈스를 버리고,
로얄 코펜하겜(Royal Copenhagen)Wendy's 에 정착하기로 했다.

"기업윤리에 깐깐하게 신경쓰는 아빠 덕분에 우리 아이들은 배스킨라빈스랑 본의아닌 결별을 하게 되어버렸네. ";